Aura Hospitality Global works inside your kitchen to fix what quietly drains margin: uncontrolled food cost, wastage, weak portioning, cluttered workflow and missing SOPs. We rebuild menus around contribution margin, standardise recipes, train your brigade and leave behind systems that hold staff performance and profitability in place.
Food Cost ControlMenu EngineeringKitchen SOPsStaff Training
Services
Four engagements built around kitchen economics
Each engagement is scoped to your outlet, your menu and your team — delivered on the line, documented in writing, and measured against food cost, waste and workflow.
Restaurant Startup & Concept Launch
Concept definition, kitchen layout and workflow planning, equipment specification, supplier sourcing and pre-opening SOPs so a new outlet opens with costed recipes and a trained brigade from day one.
Kitchen layout & workflow
Equipment & supplier planning
Pre-opening SOP build
Operational Audit & Turnaround
A line-by-line review of food cost, wastage, portioning, purchasing, storage discipline and service throughput, followed by a corrective action plan the management team can execute week by week.
Food cost & wastage review
Purchasing & storage controls
Corrective action roadmap
Menu Engineering & Food Costing
Recipe standardisation, yield testing and item-level costing, then menu structure and pricing decisions built around contribution margin, kitchen capacity and what your station layout can realistically deliver.
Standardised costed recipes
Yield & portion testing
Margin-driven menu structure
Staff Training & Kitchen Systems
Hands-on brigade training, station-level checklists, hygiene and temperature logs, prep par levels and performance expectations that keep quality consistent when the founder is not on the floor.
Brigade & station training
SOP and checklist systems
Staff performance standards
Process
Diagnose. Strategize. Implement. Optimize.
A disciplined sequence — nothing is changed on the line before the numbers behind it are understood.
01
Diagnose
On-site kitchen and floor assessment: food cost breakdown, wastage points, workflow bottlenecks, storage discipline, staffing structure and current menu performance.
02
Strategize
A prioritised plan covering menu structure, costed recipes, purchasing controls, station layout and the SOPs required to hold the standard once it is set.
03
Implement
Working the line with your team: recipe rollouts, station training, checklist and log adoption, prep par levels and supplier alignment.
04
Optimize
Review cycles on food cost, wastage, ticket times and staff performance, tightening the system until profitability holds without constant supervision.
Founder
Chef Muhammad Haseeb Zahid
Over 15 years in professional culinary and hospitality operations — from hotel kitchens and high-volume banquet production to independent restaurant launches. That background shapes how Aura works: costed recipes, clear station structure, written SOPs and a brigade trained to hold the standard through a full service.
Royal Swiss Hotel, Lahore
JW Marriott, Riyadh
Hyatt Regency Oryx, Doha
Oryx Rotana, Doha
International hotel discipline applied to Pakistan's restaurant market — practical, floor-level work on food cost, waste, workflow, menu engineering and staff performance.
Credentials
Qualified, certified and competition-tested
WACS
World Association of Chefs' Societies recognised culinary standards and competition framework.
City & Guilds
Internationally recognised professional culinary and hospitality qualification.
Culinary Medals
Competition medals earned across professional culinary categories.
Black Box Achievements
Black Box competition achievements — cooking to standard under time, budget and mystery-ingredient constraints.
Portfolio
Brands we have worked with
Consulting and culinary engagements across cafes, restaurants and quick-service brands. Descriptions are placeholders kept editable — no results are claimed here.
Signature dishes, competition creations, and fine dining plates designed and prepared by Chef Muhammad Haseeb Zahid. Click any creation to inspect in high resolution.
13 Signature Creations
Starters & Plating
Herb-Crusted Medallions & Pea Emulsion
Crisp herb-crusted savoury bites set in silk-smooth sweet pea emulsion with fresh micro-leaves.
View Plate
Mains & Entrees
Prime Beef Fillet & Charred Asparagus
Center-cut beef fillet crusted with fresh chives, accompanied by charred seasonal asparagus and herb jus.
View Plate
Desserts & Pastry
Deconstructed Blueberry & Lemon Patisserie
Sponge gateau with piped vanilla ganache, wild blueberry quenelle, and passionfruit reduction.
View Plate
Starters & Plating
Cured Tuna Carpaccio with Sevruga Caviar
Sashimi-grade cured tuna carpaccio with royal Sevruga caviar, translucent radish disks, and citrus consommé.
View Plate
Starters & Plating
Crispy Saffron Arancini on Basil Velouté
Panko-crusted saffron risotto sphere with aged Pecorino Romano shavings over vibrant basil velouté.
View Plate
Starters & Plating
Wild Forest Mushroom & Truffle Velouté
Slow-simmered woodland mushroom soup with white truffle oil, micro-arugula, and fresh pepper.
View Plate
Desserts & Pastry
Belgian Molten Chocolate Lava Cake
Warm dark Belgian chocolate fondant with a molten core, accompanied by Madagascar vanilla bean gelato.
View Plate
Starters & Plating
Artisan Bicolored Tortelloni in Saffron Emulsion
Spinach and yolk artisan tortelloni parcels enveloped in saffron-butter emulsion with pea tendrils.
View Plate
Mains & Entrees
Linguine ai Frutti di Mare
Handcrafted linguine tossed with black mussels, blistered cherry tomatoes, white wine, and Italian flat parsley.
View Plate
Mains & Entrees
French Stuffed Chicken Supreme & Glazed Baby Carrots
French-cut poultry supreme filled with garden herb farce, caramelized shallots, baby carrots, and poultry jus.
View Plate
Mains & Entrees
Pan-Seared Halibut with Spring Pea Tartlet
Pan-seared halibut medallion served with a golden croquette, pea tartlet, and warm citrus beurre blanc.
View Plate
Mains & Entrees
Zucchini-Wrapped Ballotine with Fondant Potato
Precision cylindrical ballotine wrapped in ribboned courgette, accompanied by fondant potato and edible viola blossoms.
View Plate
Starters & Plating
Chilled Gazpacho with Crisp Pastry Tuile
Heirloom tomato and pepper gazpacho served chilled in glazed stoneware with a cucumber tuile and melon pearls.
View Plate
Locations We Serve
Founded in DHA Lahore. Serving hospitality businesses across Pakistan & the GCC.
On-site audits, concept launch support, and culinary operations consulting delivered across key regions — with structured follow-up on food costing, SOPs, and kitchen performance.
PakistanUAEQatarOmanKuwaitKSA
Contact
Book a Kitchen & Profit Audit
Tell us about your outlet — kitchen size, menu, team and where margin is leaking. We will come back with an audit scope and what it will cover.